In 2015, Amazon started a service called "Amazon Giveaways" In it, an author or company or blogger can give away an item that Amazon sells. Amazon fulfills everything that needs done from picking the winner to shipping the prize. The sponsor just pays for the item!While this can be a way for people to increase their twitter following, the majority of giveaways happen to advertise the product. The author of a self published or small press published book may use this to promote their work. I've seen a few companies turn to Amazon because it's just easier for them to have Amazon do all the work than themselves.








